Our story


We are inspired by the culture of the South Mediterranean region where a whole new generation of artists and designers is reinterpreting the local realities and lifestyles.

We are committed to empower those emerging talents by sharing a unique selection of their remarkable work.

From clothing and accessories, to homeware and fine art, NAAD takes you to another shopping universe.


We believe in conscious fashion & homeware.

Our selection reflects our careful attention in curating brands that put people and the planet at the heart of their creative processes.


We aim to help conscious consumers meet conscious designers. We created NAAD’s Ethical Labels to make responsible shopping easier for our community and highlight each brand’s specific ethical attributes.


Long lasting product:

South mediterranean talents empowerment: 

Responsible production: