SUGEN

Co-founders Netsy Gürman and Selin Ünüvar reshaped their everlasting friendship and established something they were both craving for and eventually “SUGEN”, which means craving, desire and really wanting something in Swedish, came to life. Just like SUGEN completes you in your home. Netsy and Selin complete each other under the roof of SUGEN. With Netsy’s textile background and heritage, Selin’s creative agency experience, they are now creating for SUGEN, for you

SUGEN is basically offering most of the essential things for your home in a minimalistic way to fulfill your needs, or let’s just say to make you happy! From our perspective, these so called “things” don’t need to be flamboyant, that’s why beddings, homewear pieces, accessories and kitchen supplies which SUGEN offer are inspired by slow-living and functionalism.