ANISSA AIDA is a designer ready to wear line inspired by the craftsmanship of Anissa’s home country, Tunisia and her fascination for Japan. The collections meld Tunisian and Japanese cultures, giving a modern spin to ancestral garments. Relaxed tailoring finds meeting places between East and West, past and future, and tradition and modernity.
The main vision of the brand is to preserve ancestral traditional knowledge and craftmanship such as the hand weaving.
ANISSA AIDA is a female founded small business. The collections are supporting local communities and savoir-faire like the hand heaving, leather making, and encouraging artisans and small ateliers.
ANISSA AIDA is conscious of the impact that the Fashion industry has on the environment and therefore values Slow Fashion: sustainable sourcing, ethical employment practices and limited collections. The collections are developed and produced in Tunisia, the brand’s mission being to perverse cultural heritage by re-interpreting local ancestral techniques.